Once apon a time the little country of Denmark had control over the neighbor country Sweden. Sweden conquered back their lovely forrest-country and things hit the break-button for a long time. After a couple of years the swedish people then invented Eurovision Song Contest (at least they always won it so somehow they must have been cheating in some way!) but Denmark took the bulls by the horn and won the european football championship IN sweden in 1992. The best day in danish history!
Once again things settled down and took a break. While we focused on rock and electronic music, the swedish people focused on pop music. Now the fight is back once again. While our focus was pointed towards hype in the form of MØ they invited bands like the two Stockholm bands The Wiser and The Royal Concept up on stage. With only a couple of singles and an EP in they backpack, swedish The Royal Concept have over 30.000 likes on Facebook and a signing by Universal Republic. Second band The Wiser just released their seconds single which is more than meant to be contacted by local Heartbeat music from downtown Aarhus. They’ve found a loophole between Foo Fighters and danish Black City. Both bands deserve a quick view, but furthermore, they deserve to be booked in our town.
The Royal Concept
If you a fan of EA games FIFA you will defiantly hear and have heard them ’cause they are included on the soundtrack list both last year and this year. Their sound is a mix between Phoenix, Imagine Dragons and danish Ginger Ninja. I have to admit – it’s kind of addictive. The Royal Concept, previously know as The Concept or Concept Store, would suit venues like Voxhall or Train with either swedish support or danish like Asbjørn or Kadie Elder. Actually the band formed back in 2010 when members of Robyn, Tove Styrke and Veronica Maggio (yeah you heard right!) formed Concept Store and released their first single. After a while the band then got some love from Swedish national radio channel P3 and began to make an impression on the live stage with peak in summer of 2011 at Peace & Love festival. After a quick name-change to The Royal Concept and signing to Lava Records which meant release of their self entitled EP in June 2012. After this things took off and the band followed by a fall tour in the US opening for The Wombats and Wolf Gang. This also resulted in their single “Goldrushed” to be included in the soundtrack of FIFA 13. Now with the new version coming up, their new single “On Our Way” (included below) will be included as one of the songs in FIFA 14.
A Stockholm based rock duo. We featured these two guys in the start of SOA, when they released their first ever single. A mix between Foo Fighters and Black City. Now they are back with yet another brilliant piece of rock-art. This new second single “Back and Back Again” (included below) will give you eargasms on your way to school and back again! These guys would turn a venue upside down with our friends Black City and Go Go Berlin. As said above, these guys more than deserve to be contacted by our local Heartbeat Music from downtown Aarhus. Actually they started our as two thirds of the band Treadstone and this is also how they take it on further down the road. Their first single “Misery Loves Company” was co-written by Scott Stevens from The Exies and that fact itself gives a good hint of what the two boys will keep firing at you in the future – this seconds single is at least inviting for a night out!
Aarhus have to book them now!
A place like Voxhall would suit The Royal Concept and their electro-pop style, while our local Asbjørn or Kadie Elder could join the stage as supportact. The other swedish WatchOut The Wiser would totally suit Radar as support for Black City or a band with their hardcore-ness, Go Go Berlin would rock the place as the band next to them on the poster!
We hope the people sitting at the office-desks downtown will grab their old school hipster phones and give one of them or both a call – not tomorrow! Sweden is in full bloom, and in the best danish style we should conquer their talent before the rest of europe even hear of their talent.