In December 2012, we started on the idea that we today know as Sound of Aarhus. From the very beginning, this has been an ambitious project, and everyone involved saw it as an opportunity to create a future place of employment in an industry that we care so much about: the music industry.
We saw an opportunity in Aarhus, where we have a special sense of belonging and where we felt like what we were working on was missing – something that has been confirmed afterwards, as we’ve been lucky enough to create a network and a loyal amount of readers.
Since then, we’ve developed our project, which now includes Sound of Boston, recently awarded best music blog in Boston, and Sound of Diego is on it’s way. A forgotten city near the Mexican border, that shows a tremendous potential.
We started out as a blog, as we didn’t have the resources or economy to do it other wise, but it has never been our dream to be bloggers – today we are fighting to change the perception of Sound of Aarhus. We want to be thought of as a serious business, where the online-magazine is the motive power and starting point for all the other activities such as our own events. The work to get there, and to where we are now, has been extremely hard, positive and we’ve learned so much, but we’ve reached a limit where our work affects our studies and private lives in a way that isn’t sustainable and where the economy is negative. As a cultural entrepreneur this has to be hard work, obviously, but we simply can’t continue as the way things are now.
The 13th of October we’ll be shutting down for a while in order to rethink the project. This is to be understood as a positive initiative, as this project is something we really do care about. The music industry suffers under some issues, and Aarhus especially suffers under some structural issues, that we see as an important motivational factor for future work with the Sound Of Aarhus concept.
This month we’ll be working on rethinking our project and making it a sustainable worldwide project, where the common thread in the regional editorial offices will, hopefully, be important factors in readers interest in upcoming music all over the world.
It is very important for us to tell you, that we’ll only be shutting down for a while. This is quite simply important, as it takes time to create a sustainable business when working with a subject like this. At the moment, we see that a great portion of readers aren’t getting their interest in relevant music news covered, and they are served news without a greater musical substance. Our goal is to recreate that specific focus that created the music scene we have today, a music scene that we can be extremely proud of.
We hope that you’ll continue to support us, and in the future help us put music on the agenda.
All the best,
Steffen Paust & Asbjørn Lyhne