Earlier this year the music venue VEGA predicted that ANYA would blow up in 2015. She described herself as being influenced by Erykah Badu’s “Worldwide Underground” album and her style as being electronic R&B with clear references to hip hop and a bit of jazz here and there. Well, there is not much trace of Erykah Badu, hip hop or jazz on “The Credit”, it is however very electronic.
ANYA is rumored to be a great live singer. I have never seen her perform live. On this record she doesn’t sound like a great singer though. Everything is toned down and polished and her vocals don’t hold up very well. Sometimes it’s just a myriad of (unnecessary) effects. The vocal is in the forefront of the mix, however she doesn’t seem to really put enough energy in her voice and the secondary vocal is not always at the best available note. The greatest problem however is with her pronunciation and accent. She does have some intimacy in her delivery and sweetness to her voice, which is great.
The EP is six tracks long and very slick and trimmed production wise. The production is also very dull, tendentious and a bit boring, even when trying to be up-tempo. It’s almost as if the productions are a contrast to the sweet and soft vocals. A way to try and make it more appealing to a young contemporary audience. There is no trace or reference of hip hop or jazz to be found at all, so considering my expectations it’s quite a disappointment.
The whole EP sounds like they didn’t really know what they wanted to do. So the people involved just went in different directions. There is no doubt ANYA has promise as a singer – although she is far behind her other peers like ANKAH or Astrid Engberg. But she needs to figure out what she wants to do and hopefully find her way back to her original influence that seems to have been lost on “The Credit”. Better production and less effects and more authenticity would have gone a long way. The potential is there. Maybe it works better live.
There is no doubt ANYA has promise as a singer – although she is far behind her other peers like ANKAH or Astrid Engberg. But she needs to figure out what she wants to do and hopefully find her way back to her original influence that seems to have been lost on this album. (2.5/6)