Yesterday, Annie Mac of BBC Radio One unveiled the new single from Danish pop princess, MØ. Thus, it follows the release of ’Cold Water’ – the collab track with Major Lazer and Justin Bieber – and her own ’Final Song’. Moreover, the single is the third from her forthcoming sophomore album. I kid you not. Though it sometimes seems like MØ has been here forever, she has still released only one full album – her 2014 debut ‘No Mythologies To Follow’.
Utilizing the power of understated elegance, her new single might not appear as playful and summerish as the two previous releases, featuring the Danish artists. It is a hazy, warmth electronic foundation, and a brilliant, and catchy, MØ answering her very own fear from Final Song – that track was clearly not her final song. However, beneath the surface, not even that hidden, you clearly sense the basic structure of a MØ track, basically using the same framework and structure as always. Considering that her latest solo release, ‘Final Song’, is already her most heard solo track on Spotify, this trust in her own basic structure might not be the worst idea ever – at least from a commercial point of view. Musically, it might be another thing, as it seems, that MØ’s worst enemy is the success of her previous hits. Sometimes, you just miss the provocative attitude of her debut EP, and singles, which her post-Major Lazer period do not really feature. Yet, her releases are catchy and stress-free, which makes the foundation for an additional, international hit with ‘Drum’.
The new release, ‘Drum’, is co-written by British singer-songwriter Charli XCX, Swedish songwriter and musician, Noonie Bao, and BloodPop, known from his work with Justin Bieber, Lady Gaga, Madonna and the likes. Especially, fans of Charli XCX will recognize the energetic pulse of the new single, and the harmonies, creating an atmosphere similar to her very own two hit-singles ‘Boom Clap’ and ‘Break The Rules’.
Check out MØ’s new single ‘Drum’ below.