Just last week, local NorthSide Festival revealed their poster for this year’s edition of the popular festival. We’re absolutely thrilled here at the office, and it seems like most music fans are as well.
Iggy Pop recently released one of the best albums this year. Sigur Rós is always an absolute must see. Deftones is legendary. Just to a name a few.
With 41 slots to fill, a history that brings high expectations and an audience that demands the highest quality, booking the names for NorthSide Festival must be a difficult (and stressful) job. This year they’ve outdone themselves, though, and, in my opinion, it’s close to perfection – but I’m sure not everyone’s that excited about the poster.
We had a chat with John Fogde (booking & spokes person at NS) about the poster, the thoughts behind and the challenges.
SOA: Are you satisfied with this year’s poster?
JF: I really am. Both on a personal level, where I’m really excited about having both Iggy Pop and Duran Duran on the poster, but also on a professional level, where I think we’ve put together a really interesting mixture of names that goes with our profile, and at the same time are able to surprise.
SOA: Where’s the surprises this year?
JF: I don’t think many expected Puscifer on the poster. Partly because it’s their first tour in Europe, and partly because they don’t remind us of anything else we’ve seen here in Ådalen before. Deftones and Refused is some of the most hard hitting music we’ve ever presented at NorthSide, and then we’ve got names like Frances, Samm Henshaw, Blossoms and Coasts as brand new names, who’ve never played in Denmark before.
SOA: Was it your intention to get more rock on the poster this year, or did it just work out that way?
JF: We’re always going after a group of rock names, but we’ve certainly ended up with more rock than previous years, and we’re really excited about that. Especially Iggy Pop is a scoop for us, but Deftones is also a huge name with a huge fanbase in Denmark, and it’s great timing with their recent critically acclaimed album.
SOA: Last year, Underworld closed Saturday, and previously you’ve had names like Röyksopp & Robyn and Trentemøller. This year it’s The Chemical Brothers playing Saturday. Can we call it a tradition just yet?
JF: It’s definitely an ambition to have a party Saturday night. We’ll see next year, if that party will be held by an electronic name as well, but so far, it’s been a success with the names you’ve just mentioned. I can promise you, though, that things won’t be boring with The Chemical Brothers on stage.
SOA: Where are the huge hip-hop names this year?
JF: Every year we’re looking for international hip-hop acts, with a crossover appeal, and even though we were in contact with a few acts, you can’t always get what you want. This year, hip-hop is represented by Yelawolf and Danish acts such as Ukendt Kunstner, Den Sorte Skole, Marvelous Mosell and Malk De Koijn, who previously performed with success at NorthSide.
SOA: There must be a few bands that you really wanted, but you couldn’t get. Are you willing to reveal some of the bands you didn’t get on the poster?
JF: I’m really excited about the line up we’ve put together, but, obviously, there’s always things from our wish list that could’ve added something extra. Speaking of hip-hop, we would’ve loved to see Fetty Wap, Run The Jewels or Kendrick Lamar, and, of course, Frank Ocean, who we’ve been going after every year since 2011. Radiohead is probably our biggest wish, since David Bowie is no longer with us.
SOA: Are there any names from the poster that you’re proud of in particular?
JF: I think it’s fantastic that Beck is playing at NorthSide this yaer. He’s been a ground-breaking artist for decades and he’s a phenomenal live act, so I’m thrilled to have him on the poster. Sigur Rós is going to be a great experience, Wilco has been one of my favourite bands in almost 20 years, and I’m still listening to the latest two records from Beach House. Also, I’m really excited about having Bloc Party and The Temper Trap on the poster. It’s always frustrating when a band is cancelling their show, especially if you’ve bought a ticket to see your favourite band. We always try to make a new deal if a band cancels, and this year we’ve managed to get two of them, which is really great.
Details: Northside Festival
Date: 17.06.2016 – 19.06.2016
Price: 1395 DKK (partout)