A lot of things happened the last couple of weeks with the progressive Mew. First they announced that guitarist Bo Madsen would leave the band, and then they performed a gig at Roskilde Festival that received rave reviews. Now they have the video ready for Witness from the band’s newest release ‘+-‘.
In marketing you always hear people talk about audience participation, and how brands can benefit from it, but it seems like Mew has been listening and read the marketing how-to-do-it guide. As you can see in the video below it features a lot of dancing people that seems to enjoy the secret basement party Mew is hosting. It is actually all so-called frengers – fans of Mew – dancing around the band.
If you still haven’t found you inner Mew fan then check out the video below. You are never too old or young to fall in love with Jonas Bjerre’s innocent voice on top of the band’s progressive sounds.