For Fans Of: Drake and The Weeknd
Apparently being in a band now is not cool – It has to be a “project” or “collective” and that way I guess you can retain your singular identity while benefitting from the strengths of the other members, or in the urban term – your ‘crew’. Recently, I was a member of a ‘crew’. We sailed a 60-foot wooden ship from 1890 around the Baltic and North Sea. We burned our hands with ropes, swilled ale and wine and plotted a course guided by the stars and maritime maps. My crew were a bunch of hardened German tradesmen who cursed and knew how to tie hundreds of knots from memory. Louis Rustum’s crew is a musical collective (Hukaos) from here in Aarhus. They make urban music. They also curse.
Louis’ latest single “Not Impressed” is released today; I got a crack at listening to it before anyone else. Not too bad, if you like that sort of thing. Louis is telling us a story, it has a very thin plot though, and the pages seem like they are in the wrong order, but it’s a story nonetheless. If you like stuff like Drake and The Weeknd, you might dig this. Personally I still see Drake as a Canadian soap opera star that played a spastic and now ‘raps’ about how he started out at the bottom and now he’s way up at the top. Millions of people across the world buy his records, thousands are inspired to make their own.
Which brings me to my signature analogy: you know in the frozen food section you can get that Steff Houlberg frozen toast sandwich stuff? You put it in the oven (I guess) and eventually you get…toast…with absolutely none of the effort required normally for making…toast. I always wondered who buys that. I’ve even been tempted to stand around the frozen section in Fakta and wait to see who is too lazy or possibly handicapped or sedated to make themselves toast. To complete the picture of this simile; Drake would be the homemade proper version, Louis Rustum the frozen Danish version. If you love toast, they are both probably yummy, if not, you’ll just go ahead and eat something else won’t you?
You can see and hear for yourself though. The song drops officially today, and Louis performs at a gig for VICE x WIMP on the 18th at KW3 in Copenhagen.