They have just released their second single “Under The Palm Trees” and at the same time they sold out the smallest Vega – not an easy thing to do after just releasing two singles. With a warm and sexy American inspired R&B sound the Danish trio have managed to seduce both major American blogs, magazines and European buzz sites. It is easy to see that these guys have entered the shallow business and are here to stay for more than a while. Before they play at HeadQuarters tonight you can get to the perfect mood by watching their new video for “Under The Palm Trees” created by Morten Winther and featuring some AK-47 guns, some melons and of course everyone in the setting wearing sunglasses at night – we love the attitude!
– You chose to start your music career on the other side of the world in the U.S.
Why did you start “over there” and not in Denmark?
We formed the band way back in 8th grade as a Red Hot Chili Peppers cover band, and had from the beginning a strong ambition to conquer Los Angeles when we left school. That meant we had like 4-5 years where we played in weird costumes at all the crappiest venues in Copenhagen. Since it did not really brought us the major breakthrough we got like reasonable deftly turned it into that it was probably because Denmark was not big enough for us.
It turned out, of course, soon to be at odds with reality when we got our first gig in New York, it was at a bar called Fat Baby, down in the Lower East neighbourhood. We had set our expectations really high and practiced the set intently – after all at the time where we had timed the climax to be, one person sad there, a person who we already knew. It was a hell of a lesson! We were also nearly a band on the brink of dissolution when we got home and therefore agreed to hold a one-month break from each other – So no contact at all! When we met again it was in a cottage in Sweden, a place we have since spent a lot of time in to write new music. Out of the blue came “Windy” and suddenly it all started making sense again – somehow it gave it all a meaningful core again. All this said, the dream is still to musically invade the United States.
– You quickly signed a contract with Copenhagen Records. How did that agreement fall in in place so quickly?
For the outside eye it might seem as we signed fast, but in our opinion it has been a long process with a lot of ups and downs, things that finally ended with this contract as the result.
– For your official release concert you chose to move this debut to a Copenhagen apartment. What was the idea behind this slightly unusual way of hosting a concert and is it something we can expect to see you try again either in Copenhagen or elsewhere in the future?
The best parties are private parties! You know, the party where you end up with a girl in the kitchen at 4 o’clock in the morning. Ha! It was something like that we tried to recreate in some intimate surroundings instead of keeping it at one of the typical “release sites”. People were invited by sending us a text message and were then included on a guest list. So with the help from an old school 90s style, a lot of people who did not knew each other turned up in the apartment. I wonder if there was someone who ended up snogging in the kitchen in the deep of the night…
– Now that you returned to Denmark you have been currently working on gaining a foothold in the Danish music scene. The first big step was to become “Ugens Uundgåelige” on P3 and an appearance at this year’s SPOT Festival. What needs to be done from where you are now?
Just before we were to play at SPOT, we stood backstage and thought one year back and remembered that we played a show in the meatpacking district (Kødbyen red.) where there seriously were only 15 people. At that moment we were about to play for a filled venue at Denmark’s largest industry festival. It’s crazy and really funny to think about how you are just slowly climbing the ladder, from a sold-out Ideal Bar at Lille Vega. The ambition has always been to be number 1 and it still is!
– If any future collabs were available and possible – who would you bring with you on stage?
We have been really so privileged already and been allowed to work with some reasonably big boys at home in Denmark, so if we had to choose between every one, we should probably look across the ocean and pick someone like Earl Sweatshirt or someone like that. We are really big fans of hip-hop! It is also one of the reasons why we have chosen to let Rune Rask mixing the songs.
– You clearly have a more American-inspired pop sound, and draws on a part of your American experiences. Will we continue to see and hear that sound from you? Or will we eventually see your music move to a more Scandinavia sound?
Funny that you mention the thing with the U.S., cause both “Windy” and “Under The Palm Trees” have received some lovely words from big American blogs like Stereogum, Idolator and even Perez Hilton was said to be crazy about us. So for some reason we must have been taking some kind of sound with us. That said I don’t really know if that is something we have been aware of at the time…
We can easily draw inspiration from the long, warm, Scandinavian summer nights and the beautiful Danish girls – haha – BUT we listen almost exclusively to American music! Whether it’s modern hip-hop or 70’s R&B. Perhaps that fact is placed in our minds every time we go in the studio and press “Record”.
– Last but not least, what can we expect in terms of music when you guys guests Aarhus? A more intimate sonic séance or?
Yes, it will of course be a rather more intimate setting when we play at Headquarters on 25 June than the concert at SPOT but we are not going to turn down because of it. We love Aarhus and have a tradition of partying – This time will be no exception.