Meet the most wanted Swede by US producers, Elliphant, the new chamaleon figure on the pop scene. She is going to perform soon in Atlas, Aarhus and by having grasped her performance and music during Eurosonic Festival 2014 we will highly suggest you to check her out on the 30th of January. Why chamaleonic ? She explains her personal music project in this interview.
In many music magazines and reviews people refers to you as the new M.I.A. ? Can you see similarities, differences and does it bother you to be put in comparison with other artists?
It is natural thing, it is what people do. People needs to put stuff in boxes . I am really thankfull to M.I.A. for her hard work she’ve put in, to become so huge with her alternative way she choose to work. Even if she’s alternative and political, she’s still a pop star and now commercial, which is cool. And I understand why they want to put me into that position, but music wise actually there not so much likeness, we’re quite different.
Did you find yourself put into boxes quite often?
Before I started with Elliphant I was all the times forced to be in a boxes: you had to find an apartment, you need to get a job…. Everybody wanted to put me somewhere. But now that I have Elliphant no one can put me anywhere, I can do whatever I want. The all project is for me it’s to be in a gray zone where I am not a rapper, I am not a pop singer, I am not a rocker. I am a normal person who changes everyday. You are different everyday and that is what I want to represent. I am not a brilliant vocalists, people that want to work with me doesn’t come to me because I do beautiful music, but because they want to make some art.
How did you started your musical career and where do you take influence from?
I have been growing in this project a lot. At the beginning I was not really thinking like this, a friend who wanted to make songs from other people that knew I was good with words and poetry convinced me to make some songs for others, to make some money. At the beginning I was doing really shit music, and then we made six really good songs and so we decided to create a project. And then I got the idea.I did not really have a real plan, at the beginning.
How would you define your musical genre?
I call it “provocative pop” because It is provocative as it doesn’t follow a classic pop parner. It is not just provocative because I speak about provocative things, rather because It is wild and all over the place . That is what I am doing now and what I hold onto now and in a year time .
Many good upcoming artists are coming from your country, do you recognize Sweden to be a good place to start making music?
Stockholm is very easy, people is bored and you have a lot of time. People is really focus and make economy they make money and buy equipment. It is really easy to make an album in your friends’s house. That vibe is on . The quality of people’s vision is really good.
You will be performing in Roskilde Festival and in a few weeks in Atlas, in Aarhus. What do you think about these different kinds of gigs?
I was in Roskilde last year, doing a big show before the festival started and I loved it! It is a different feeling, I appreciate to have 4-5thousands people standing and dancing . But it also really cool to have these small club gigs I am doing right now in this tour, that can contain maximum 200 people, it gets intense.I am happy to have as many festivals as possible, because I feel like many of my songs, I have done them for festival, summer time, happy people. But half of the album is like club, darkness, so it is going to be lovely both times.
What is going to be 2014 for you: what are your plans and projects?
What I know for sure,it’s that I will release two EP and I will release as well an album, just before the summer. So, after this tour, there is going to be a lot of recording work, back in Los Angeles (where she lives now), and I will continue working on the album. Continuing growing in this project. Just holding onto myself and try not get scared. Realize I am just a person on the planet earth,playing music and for the first time in my life I got the chance to stick to so many people so I will try to be really careful with who I am.